Your Privacy is Important to Us
This Privacy Policy explains how Liv (Olivia Mortimer) ("we," "us," "our," or "Liv! Photo") collects, uses, processes, and protects your personal information when you visit our website, purchase products, or hire our photography services.
We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) and other relevant privacy legislation.
By accessing and using our website, you consent to the terms of this Privacy Policy. If you do not agree with our practices, please do not use our website.
1. Information We Collect
1.1 Information You Provide Directly
We collect personal information that you voluntarily provide to us, including:
- Account Information: Name, email address, postal address, phone number (for Client Gallery access)
- Payment Information: Credit/debit card details, billing address (processed securely through our payment provider; we do not store full card details)
- Booking & Service Information: Information provided when you hire Liv (Olivia Mortimer) for photography services (event details, preferences, location, date)
- Communication Data: Emails, messages, and inquiries you send through our contact form
- Gallery Access: Login credentials and password for your private Client Gallery
- Newsletter: Email address if you opt-in to receive newsletters or promotional content
1.2 Information Collected Automatically
When you visit our website, we automatically collect:
- Technical Data: IP address, browser type, operating system, device information
- Usage Data: Pages visited, time spent on site, links clicked, referring website
- Location Data: Approximate geographic location (country/city level only)
- Cookies & Tracking: Information collected through cookies and similar tracking technologies
1.3 Image Metadata
If you upload or interact with images on our website (e.g., in your Client Gallery), we may collect embedded metadata including EXIF data, location information, camera settings, and timestamps. You can remove sensitive metadata before uploading.
2. How We Use Your Information
We use your personal information for the following purposes:
- Service Delivery: Processing your orders, managing your Client Gallery, delivering digital downloads, and providing photography services
- Payment Processing: Securely processing payments and invoicing
- Communications: Responding to inquiries, confirming orders, providing delivery updates, and customer support
- Account Management: Creating and managing your account and gallery access
- Legal Compliance: Complying with legal obligations, tax requirements, and fraud prevention
- Analytics & Improvement: Analyzing website usage to improve our services, user experience, and content
- Marketing (with your consent): Sending promotional emails, newsletters, and special offers (you can opt out at any time)
- Photography Services: Scheduling sessions, retouching and editing images, and delivering final products
3. Legal Basis for Processing
We process your personal information based on:
- Contractual Necessity: Information needed to fulfill our services (processing orders, payments, delivering galleries)
- Your Consent: For marketing communications, cookies, and optional services
- Legal Obligation: Tax compliance, fraud prevention, and regulatory requirements
- Legitimate Interests: Improving our services, protecting our intellectual property, and ensuring website security
4. Data Protection & Security
We implement industry-standard security measures to protect your personal information:
- Secure SSL/TLS encryption for all data transmission
- Password protection for Client Galleries
- Access controls limiting employee access to personal data
- Regular security audits and monitoring
- Compliance with data protection best practices
However, no method of internet transmission is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. You use our website at your own risk.
5. Sharing Your Information
We do not sell, rent, or lease your personal information to third parties.
We may share your information with trusted service providers who assist us in operating our website and services, including:
- Payment Processors: Stripe, PayPal, or similar payment gateways (for payment processing only)
- Web Hosting & Analytics: Hosting providers and analytics services (e.g., Google Analytics) to monitor site performance
- Email Service Providers: Mailchimp, ConvertKit, or similar (for newsletters and communications, if you've opted in)
- Gallery Hosting Providers: Third-party platforms that host your private Client Gallery
- Legal Requirements: We may disclose information if required by law, court order, or to protect our legal rights
All service providers are contractually bound to maintain confidentiality and use your data only for specified purposes.
6. Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies for:
- Essential Functions: Remembering login status, maintaining your shopping cart, processing payments
- Analytics: Tracking visitor behavior to improve website performance (Google Analytics)
- User Preferences: Remembering your settings and preferences
- Marketing: Serving personalized content and retargeting advertisements
Managing Cookies
You can control cookies through your browser settings:
- Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
Disabling cookies may affect website functionality. You can also opt out of Google Analytics tracking using the Google Analytics Opt-Out Browser Add-on.
7. Your Data Rights
Depending on your location, you may have the following rights:
- Right to Access: Request a copy of the personal data we hold about you
- Right to Rectification: Correct inaccurate or incomplete information
- Right to Erasure: Request deletion of your data (subject to legal retention requirements)
- Right to Restrict Processing: Limit how we use your information
- Right to Data Portability: Receive your data in a portable format
- Right to Object: Object to certain processing activities, including marketing
- Right to Withdraw Consent: Withdraw consent for marketing communications or optional services at any time
To exercise these rights, contact us at the email address provided below.
8. Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations:
- Account Data: Retained while your account is active; deleted upon request or after 2 years of inactivity
- Transaction Data: Retained for 7 years for tax and accounting purposes
- Gallery/Image Data: Retained for the period specified in your service agreement; private galleries are deleted after the agreed retention period
- Marketing Data: Retained until you unsubscribe
- Log Data: Retained for up to 90 days for security purposes
9. Third-Party Links & Services
Our website may contain links to third-party websites and embedded content (e.g., social media, payment processors). We are not responsible for the privacy practices of external websites. We encourage you to review their privacy policies before providing information.
10. Children's Privacy
Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that a child has provided us with personal information, we will delete it promptly. If you are a parent or guardian and believe your child has provided information, please contact us immediately.
11. International Transfers
Your information may be transferred, stored, and processed in countries other than your country of residence. These countries may have different data protection laws. By using our website, you consent to such transfers. We take steps to ensure that any international transfers comply with applicable data protection laws.
12. Policy Changes
We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. We will notify you of significant changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our website constitutes your acceptance of any changes.
13. Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have privacy concerns, please contact us through the form at the bottom of the home page.
Liv (Olivia Mortimer)
